Explore how compelling visuals can transform brand perception
Tangible touchpoints
In the medical device industry, establishing immediate credibility with investors and healthcare professionals requires a highly polished physical presence. To support the founders in securing vital funding and building market awareness, I designed and managed the production of a cohesive suite of printed collateral—from business cards and trifold patient-education pamphlets—to data-rich, large-format conference posters for various events. (jump to the conference posters or the full Case Study)
Establishing a standalone identity
As the product line matured into the OcuTap™, Visionaire required its own distinct corporate identity. I spearheaded a complete rebranding, crafting a modern, new vector logo that communicated precision and innovation. I developed a fresh visual language anchored by deep blues and vibrant teals, establishing a clinical yet approachable brand trust. (view the full Case Study)
A new identity
Granby Play Days is a non-profit I helped during a 48in48 event (check out the project page to learn more about these events!). They needed a complete digital transformation to better communicate their curriculum and enrollment process.
I developed a comprehensive brand identity from the ground up, starting with a playful, primary-colored block logo. I carried this visual language into a fully custom website, structuring the UX to easily guide parents through the necessary information and enrollment funnels.
High-tech toys for cats
For high-tech cat toy startup Petronics, I stepped in as a strategic design partner to build their brand architecture from the ground up. This engagement required true omnichannel systems thinking. I didn't just create packaging; I architected an unboxing story. The physical box was designed to look like the mouse's "house," creating an ergonomic and memorable physical form that also reinforced the brand's narrative. I then translated that visual language (color, typography, tech-mouse theme) seamlessly into high-converting marketing collateral and web-friendly graphics.
This project is a testament to my ability to synthesize physical product constraints, unboxing psychology, and digital marketing strategy into a cohesive, market-ready, and high-impact visual ecosystem.
Simplifying complexity for critical narratives
This project required me to apply that exact strategic lens to deeply technical and sensitive public health information. The goal was to consolidate overwhelming legal, medical, and psychological data regarding sexual assault and consent into a cohesive, non-disruptive physical experience for college students. I didn't just layout a handout; I architected an information narrative.
By leveraging grid systems and the paradigm of the unfolding map, I used graphic design as a strategic tool to build trust, reduce cognitive load, and facilitate understanding when it matters most. Every section, icon, and data visualization was validated with the target audience to ensure the architecture actually improved comprehension and trust for a critical, validated, human-centered information system.
The art of meticulous craft
While my daily focus is untangling massive enterprise ecosystems, I believe true creativity requires deep, analog cultivation. This highly personal exercise—translating a song into a physical children’s book—is proof of the structural rigor and craftsmanship I bring to every product I touch. This wasn't just a design exercise; it was a maker's challenge. I spent hundreds of hours hand-drawing every spread with a focus on narrative pacing and visual consistency. To ensure the final physical object matched the creative intent, I precisely executed the Japanese Stab Binding method myself, creating a seamless connection between the hand-drawn concept and the tactile, finished product. This project serves as a reminder that empathy, patience, and meticulous attention to detail are the invisible foundations of a premium product, whether physical or digital.
Translating complex data for the global stage
In high-stakes environments—whether pitching investors at a National Science Foundation conference or presenting clinical research—clarity is your most valuable asset. I design large-scale exhibition posters that act as strategic narrative tools.
My process involves distilling dense data, engineering specs, and market research into highly scannable, visually compelling information architecture. These posters are engineered to command attention on a crowded exhibition floor while intuitively guiding the reader through complex problem-statements, methodologies, and business outcomes. This work demonstrates my ability to bridge the gap between deep-tech R&D and executive-level communication.
