Visionaire Products, Inc & OcuTap
Evolving a med-tech brand identity
Overview
As the Lead Designer for Visionaire Products, Inc, I managed the company's digital and visual evolution across three distinct phases.
I initially integrated their new product line into an existing parent website, and later led a comprehensive 2025 rebranding effort—including a new logo and a standalone website to launch their flagship medical device, the OcuTap™.
Role
Scope
Seamless digital extension
In 2020, the founders needed a digital presence for a new product line, Visionaire Products, without disrupting the parent company's ecosystem. I designed a single-page web experience nested within the existing InnSight Squarespace site. By utilizing custom CSS, HTML, and anchor linking, I created a distinct, navigable spacethat still aligned with the overarching corporate brand strategy.
Establishing a standalone identity
As the product line matured into the OcuTap™, Visionaire required its own distinct corporate identity. I spearheaded a complete rebranding, crafting a modern, new vector logo that communicated precision and innovation. I developed a fresh visual language anchored by deep blues and vibrant teals, establishing a clinical yet approachable brand trust.
Designing for the device
The new 2025 website was purpose-built to highlight the unique value propositions of the OcuTap device.
