Need a design leader? You found one.

I bridge the gap between beautiful aesthetics and heavy, complex systems. From embedding with your early-stage team to scale your product's UX, to designing high-converting websites from the ground up, I bring enterprise-level rigor without slowing down your startup speed.

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Expertise

Enterprise rigor meets startup agility

My background as a Principal Product Designer handling massive, data-dense enterprise ecosystems (like HPE GreenLake) means I don't just design for aesthetics—I design for systems, scalability, and technical constraints. Whether I am building your marketing website or acting as your Fractional Head of Design, you get an MFA-trained, systems-level thinker who bridges the gap between complex engineering and elegant user experiences.

Why choose me?

Most product teams struggle to scale effectively, bloated by overhead or slowed by strategic blind spots. My embedded, fractional model brings senior-level leadership and design precision exactly when you need it, skipping the high cost and long ramps of a full-time hire.

Studio Gatto
(embedded fractional leadership)

What I bring with me:

Strategic roadmap & long-term business alignment

Deeply integrated embedded team member

Optimized for execution and tangible impact

Senior perspective without executive-level overhead

Hands-on mentorship for existing talent

Focused solely on high-value business outcomes

Conventional models
(Freelancers, Agencies, Jr. Hires)

What I don't bring:

Siloed, transactional, short-term support

External vendor mindset (disconnected)

Bloated overhead or slow decision cycles

Tactical focus over strategic direction

Long, costly hiring & onboarding ramps

Buried in administrative tasks or feature creep

Current offerings

Identifying your strategic need

Depending on your runway and immediate bottlenecks, we can partner in two distinct ways: ongoing, embedded leadership to scale your internal team and product architecture, or high-impact, defined projects to solve immediate conversion, web, or branding roadblocks.

Consulting & fractional leadership

Your product is scaling, but you are hitting strategic roadblocks. Your team is slowed down by technical debt, and your junior designers need executive mentorship.

Learn about consulting services

Strategic UX audit & diagnostic

You have traffic, but users abandon tasks. You need to uncover the hidden friction points, usability bottlenecks, and architectural debt killing your revenue.

Learn about the audit services

Web design & development

our product is sophisticated, but your website looks amateur. You are preparing for a funding round and need a high-performance marketing site designed to convert.

Learn about web design solutions

Brand identity & strategy

Your visual identity is inconsistent across touchpoints, making your startup look untrustworthy to institutional investors and enterprise buyers.

Learn about branding services

Consulting & fractional Design Leadership

Executive UX architecture without the executive overhead

Principal-level design expertise without the $200k+ salary commitment. Whether you need a strategic advisor to unblock your junior team, or a hands-on executive to completely own your enterprise UX architecture, I embed directly into your workflows to accelerate your roadmap.

UX architecture & strategy

I untangle complex workflows, reducing cognitive load and simplifying heavy, data-dense enterprise SaaS platforms.

Complex systems & AI integration

Specializing in high-density enterprise environments. Whether it's natively integrating LLMs, simplifying massive data tables, or bypassing rigid framework limitations, I design elegant solutions for your most severe technical constraints.

Woman in a red floral blouse presenting design notes on a whiteboard in a bright room.

Design system scaling

I establish robust, scalable component libraries in Figma, ensuring your product scales visually without accumulating UI debt.

Team mentorship & DesignOps

I provide executive oversight, guiding your junior designers, establishing DesignOps, and reviewing code handoffs.

Engagement process

Audit & alignment (weeks 1-2):

We start by establishing a clear baseline. I evaluate your current UX maturity, team workflows, and existing product architecture to uncover hidden bottlenecks and define a clear path forward.

Identifying critical user friction points and immediate product opportunities

Aligning the overarching product vision with measurable business goals

Mapping out a realistic design roadmap prioritized for maximum impact

Strategy Integration & Execution (Weeks 3–8):

I embed within your organization to implement the strategic roadmap, establish scalable processes, and provide hands-on leadership to drive core initiatives forward.

Deploying efficient, agile workflows that accelerate delivery

Mentoring internal talent to elevate overall team performance

Unblocking critical deliverables to improve time-to-market

Transition & Sustainable Scaling (Weeks 9+):

We transition day-to-day execution back to your internal team, ensuring they have the tools, frameworks, and confidence to maintain long-term, independent growth.

Establishing comprehensive documentation and operational playbooks

Assisting in the sourcing and onboarding of full-time leadership

Providing ongoing, high-level advisory support as your business scales

Pricing & packages

Graphic of two overlapping eight-pointed stars in teal and light blue on a white background.

Tier 1

Advisory retainer

Ongoing strategic oversight to ensure your internal product team executes the vision correctly without breaking compliance or adding technical debt.

One 60-minute strategy call per week to unblock your roadmap

Asynchronous Slack and email access for design reviews

Strategic guardrails to prevent expensive development mistakes

Starting at $4,500/mo

Simplified illustration of a chess knight piece in light and dark teal colors.

Tier 2

Fractional Head of Design

I step in as your part-time executive design leader, completely owning the overarching UX architecture and managing the execution.

Everything in Advisory, plus:

Complete ownership of the overarching UX architecture

Directing your internal junior designers or managing external freelancers

Participation in critical enterprise sales calls to de-risk deals for corporate buyers

Starting at $8,500/mo

Grow my startup

Strategic UX audit & diagnostic

Stop guessing where you are losing users

When product metrics stall, the most expensive mistake a startup can make is guessing why. A UX Audit removes the guesswork, uncovering the exact usability bottlenecks, cognitive overload, and architectural debt that are quietly killing your conversion rates.

Comprehensive heuristic teardown

I evaluate your core flows against established UX standards (usability, accessibility, cognitive load) to identify where the interface fails.

Friction & drop-off mapping

I pinpoint the precise moments of high friction—such as confusing architecture or dead ends—that cause task abandonment.

UI & system consistency review

I highlight where fragmented UI patterns are causing brand damage or slowing down your engineering team.

The executive action plan

A prioritized backlog categorized by severity and engineering effort, giving your team a step-by-step roadmap for immediate fixes.

The diagnostic process

Alignment & access:

We baseline the current experience. I deconstruct your core user journeys to identify technical debt, usability friction, and accessibility gaps across the platform.

Mapping critical conversion pathways and high-value user flows

Benchmarking against established UX heuristics and industry standards

Identifying immediate, high-impact quick win optimization opportunities

Deep-dive analysis & synthesis:

Moving beyond the surface, I analyze the underlying product architecture and design system to uncover the root causes of user drop-off and workflow inefficiency.

Evaluating the scalability and consistency of existing UI components

Analyzing competitor positioning to ensure feature parity and market edge

Synthesizing raw usability findings into clear, actionable data points

Strategic roadmap delivery:

We translate insights into action. I deliver a comprehensive teardown report and facilitate a workshop to align your engineering, product, and leadership teams.

Presenting annotated screen friction points alongside architectural solutions

Prioritizing the design roadmap based on business impact and engineering effort

Delivering a high-level executive walkthrough to secure stakeholder buy-in

Pricing & packages

Illustration of three stacked layers in varying shades of teal, symbolizing a stack or layered structure.

Tier 1

Enterprise UX teardown

A rapid, 3-day surgical diagnostic of the exact architectural flaws and accessibility gaps blocking your enterprise sales.

3-day deep-dive mapping specific architectural flaws

Prioritized, step-by-step execution roadmap for your junior team

Recorded executive readout of findings

Starting at $950

Light blue shield icon with a teal checkmark symbol in the center representing security or verification.

Tier 2

Enterprise readiness audit

A comprehensive 4-week teardown providing the exact blueprint required to unlock multi-million dollar enterprise contracts.

4-week deep-dive into product architecture and accessibility gaps

Prioritized execution backlog for enterprise procurement

Streamlined user-flow diagrams & accessibility compliance scorecard

Starting at $15,000

Optimize my website

Web design & development

Your website should be a high-performing growth engine

You’ve outgrown your MVP landing page. I build custom, responsive marketing websites that act as an organic extension of your sales team, combining enterprise-level UX with pixel-perfect Webflow development.

Responsive, high-performance website

A pixel-perfect, lightning-fast digital experience optimized for every device and viewport, ensuring your brand looks flawless and converts seamlessly from desktop to mobile.

Comprehensive handoff

A detailed documentation guide and recorded training session. This ensures a seamless transition, giving your team the total confidence to manage, update, and grow the site independently post-launch.

Scalable UI component library

A modular, engineered design system delivered in Figma. This organized asset library empowers your internal team to effortlessly build new pages and maintain visual consistency as your product evolves.

Strategic information architecture

A logically structured sitemap and navigational model rooted in user psychology, intentionally designed to eliminate friction and guide visitors naturally toward high-value conversion points.

The design & build process

Audit & alignment:

We start by establishing a clear baseline. I evaluate your current UX maturity, team workflows, and existing product architecture to uncover hidden bottlenecks and define a clear path forward.

Identifying critical user friction points and immediate product opportunities

Aligning the overarching product vision with measurable business goals

Mapping out a realistic design roadmap prioritized for maximum impact

Strategy integration & execution:

I embed within your organization to implement the strategic roadmap, establish scalable processes, and provide hands-on leadership to drive core initiatives forward.

Deploying efficient, agile workflows that accelerate delivery

Mentoring internal talent to elevate overall team performance

Unblocking critical deliverables to improve time-to-market

Transition & sustainable scaling:

We transition day-to-day execution back to your internal team, ensuring they have the tools, frameworks, and confidence to maintain long-term, independent growth.

Establishing comprehensive documentation and operational playbooks

Assisting in the sourcing and onboarding of full-time leadership

Providing ongoing, high-level advisory support as your business scales

Website section titled 'Our Story' with text about Granby Play Days Preschool and icons labeled Our School House, Together We Are Better, and Where We Are Today, followed by 'Our Curriculum' section featuring children engaged in classroom activities and descriptions of The Incredible Years and Handwriting Without Tears programs.

Proven results

Client spotlight: Granby Play Days

Granby Play Days needed a complete digital transformation to better communicate their curriculum and enrollment process.

‍I developed a comprehensive brand identity from the ground up, starting with a playful, primary-colored block logo. I carried this visual language into a fully custom website, structuring the UX to easily guide parents through the necessary information and enrollment funnels.

Preschool webpage highlighting play-based learning, enrollment info, positive behavior development, and unique program features with images of children playing and drawing.

Desktop computer on a wooden desk displaying Granby Play Days website with children and the text 'Discovery and Learning Through Play.'

Pricing & packages

Illustration of three turquoise classical pillars standing side by side on a white background.

Option 1

Full build

The end-to-end solution for a scalable, high-performance digital presence.

‍This package is designed for businesses that need a foundational site from scratch or a complete architectural overhaul. We move from strategic blueprints to a fully developed, live product.

Custom UX design & development on the optimal tech stack

Technical SEO, performance optimization, and CMS setup

Launch preparation and 30 days post-launch support

Starting at $7,500

Simple line graph icon showing an upward trend with plotted points.

Option 2

Growth support

Post-launch design and development support acting as your dedicated web team.

This retainer-based package is for teams that already have a live, functional website but need a dedicated design partner to drive continuous improvement, build out new features, and optimize the user journey.

Scalable retained hours (20+ per month) for new landing pages/features

A/B testing, CRO enhancements, and CMS updates

Direct communication via Slack

Starting at $2,000/mo

Build my website

Brand Identity & Strategy

Institutional trust starts with visual consistency

Investors and enterprise buyers judge your maturity within seconds. Moving beyond just a logo, I craft comprehensive, scalable visual design systems that ensure your startup looks polished, cohesive, and undeniably market-ready across every touchpoint.

Logo suites

Primary, secondary, and responsive logo marks optimized for digital and print.

Visual guidelines

Core typography pairings, color theory, and accessibility-compliant palettes.

Dimly lit artist's workspace with a drawing pad showing sketches under a desk lamp, surrounded by art supplies and bottles.

Brand book

Comprehensive guidelines detailing exactly how your brand should be applied by internal teams.

Sales assets

Investor pitch deck templates, social media assets, and marketing collateral.

The brand identity process

Brand discovery & positioning:

We define your market space. I conduct deep exploratory research to uncover your unique value proposition and articulate the core DNA of your business.

Facilitating stakeholder workshops to align on brand vision, mission, and tone

Analyzing market positioning to identify key differentiation opportunities

Crafting a cohesive brand narrative and foundational messaging framework

Visual identity development:

I translate your brand strategy into a distinctive visual language. This phase explores structural logo concepts and core aesthetic directions until we find the perfect fit.

Designing precise primary, secondary, and responsive logo marks

Curating strategic color palettes and engineered typographic pairings

Developing custom visual assets, such as tailored iconography or pattern systems

Systemization & handoff:

We codify the brand. I document the rules of your new visual identity, ensuring your team has the tools to apply it consistently as your startup scales.

Compiling comprehensive, easy-to-use brand guidelines and rule sets

Creating ready-to-use templates for social, marketing, and presentation needs

Delivering a neatly organized, highly scalable asset library for immediate deployment

Brochure for INNSIGHT technology's OcuCheck Biosensor, describing it as a ground-breaking nanotechnology point-of-care ocular biosensor with an image of the biosensor device.

Proven results

Client spotlight: InnSight Technology, Inc

Deep-tech and NSF/SBIR-funded startups must present a hyper-professional front to secure institutional investment, but often struggle to translate complex science into accessible branding.

Having collaborated on the OcuCheck medical device as an industrial designer, I translated the product's physical precision into InnSight's brand identity. I created highly consistent marketing materials—from detailed conference posters to patient brochures and business cards—ensuring a seamless,institutional-grade brand.

Infographic poster showcasing the OcuCheck device, a handheld eye diagnostic tool with embedded sensor and disposable tip, highlighting its Bluetooth capability, portability, and real-time results for diagnosing eye traumas and post-surgical leaks with higher accuracy than traditional methods.

Laptop displaying InnSight Technology's website homepage with slogan about developing novel ophthalmic devices and a button labeled View the OcuCheck.

Pricing & packages

Simplified illustration of a stamp with a light blue handle and darker blue shadow.

Tier 1

Essential brand

The foundational visual elements required to launch a cohesive startup presence.

Primary and secondary logo design

Core color palette and typography selection

Basic brand guidelines (PDF) and organized asset handoff

Starting at $4,000

Four rounded squares in a 2x2 grid with a teal dot inside each square near the bottom right corner.

Tier 2

Scalable system

A robust, enterprise-ready identity system featuring extensive guidelines and reusable templates.

Everything in Essential, plus:

Extended component, iconography, and illustration library

Comprehensive digital/print brand book & Social/Marketing asset templates

Starting at $8,000

Build my brand

Need a design leader? You found one.

Enterprise rigor meets startup agility

Why choose me?

Identifying your strategic need

Consulting & fractional leadership

Strategic UX audit & diagnostic

Web design & development

Brand identity & strategy

Executive UX architecture without the executive overhead

UX architecture & strategy

Complex systems & AI integration

Design system scaling

Team mentorship & DesignOps

Engagement process

Audit & alignment (weeks 1-2):

Strategy Integration & Execution (Weeks 3–8):

Transition & Sustainable Scaling (Weeks 9+):

Pricing & packages

Advisory retainer

Fractional Head of Design

Stop guessing where you are losing users

Comprehensive heuristic teardown

Friction & drop-off mapping

UI & system consistency review

The executive action plan

The diagnostic process

Alignment & access:

Deep-dive analysis & synthesis:

Strategic roadmap delivery:

Pricing & packages

Enterprise UX teardown

Enterprise readiness audit

Your website should be a high-performing growth engine

Responsive, high-performance website

Comprehensive handoff

Scalable UI component library

Strategic information architecture

The design & build process

Audit & alignment:

Strategy integration & execution:

Transition & sustainable scaling:

Client spotlight: Granby Play Days

Pricing & packages

Full build

Growth support

Institutional trust starts with visual consistency

Logo suites

Visual guidelines

Brand book

Sales assets

The brand identity process

Brand discovery & positioning:

Visual identity development:

Systemization & handoff:

Client spotlight: InnSight Technology, Inc

Pricing & packages

Essential brand

Scalable system

Let’s build something that actually converts.