State Farm
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Agile leadership
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Vendor integration
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UI iteration

Rental for Claimants 2.0

Scaling the claimant rental experience for multi-vendor choice

MacBook Pro on wooden table displaying a State Farm webpage to request a rental car from Enterprise or Hertz, with options for intermediate vehicles.

Overview

As the Lead UX Designer for Claimants 2.0, I rapidly iterated on the existing application to integrate a second major rental vendor, enabling users to make informed choices under a very tight deadline.

✶ Integrated a second vendor seamlessly into the existing architecture
✶ Designed a comparative UI to present options equitably
✶ Delivered the entire redesign within a highly compressed two-month timeframe

Dec 2020 – Jan 2021

Role

Lead UX Designer

Team

UX Architect, Digital Experience Architect, Creative Director, Content Strategist, Product Owner, UX Research, Data Analyst, Lead Tech Arch, Developer team

Scope

Rapidly iterating on the Claimant Rental app to support multiple rental vendors (Hertz and Enterprise) and designing an unbiased comparison flow.
The Problem

Accommodating a second vendor

The business secured an integration with a second rental vendor. This meant the claimant flow had to fundamentally shift from assigning a car to allowing the customer to choose between two vendors. We had an extremely tight timeframe to design an interface that presented both options equally while helping the user make an informed decision.

The Process

Rapid iteration under pressure

Working under a strict deadline required decisive action and close collaboration with development.

Task flows to wireframes

Leveraging the system

The Solution

Equitable vendor comparison

I revised the coreflow and layout to present Enterprise alongside Hertz. The UI was carefully balanced to present both vendors equally, while utilizing clear typography and layout spacing to highlight the distinct differences between them, empowering the claimant to choose the best fit for their needs.

The Visuals

Expanding the illustration library

To support the new UI requirements and vendor options, I once again utilized Adobe Illustrator to hand-draw a new, distinct custom vehicle  to complement the red sedan from the 1.0 release, ensuring visual consistency across the newly expanded platform.

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