Women’s Care Associates Website Redesign
May 2020
For this project, I was tasked with updating the website for Women’s Care Associates, a physician-owned obstetrics and gynecology medical practice in Mansfield, TX.
Caring for women through all stages of life
A heuristic evaluation revealed that the existing site had outdated architecture and designs that were detrimental to the customer experience. The new web experience is clean, easy to navigate, and an overall improved customer experience. This redesign can also scale to incorporate the patient portal.
I completed a rebranding for the company and updated their logo with a clean vector graphic and appealing font and colors. The owner wanted the brand and site to convey that the practice is caring, welcoming, and patient-centric. I selected imagery, illustrations, fonts, and colors that aligned to the practice’s patient focus and their new brand strategy.
I built the site using SquareSpace, a content management system, so that the practice could easily maintain the site on their own.
